eXtreme CRM 2012: Playing Games or Good Business?

Written By Adrienne Lilly,
Client Services Manager

Many on the Rockton team attended eXtreme CRM last week in Las Vegas. Usually, we go to different conferences and then a week later we’re back into our daily routines. However, after this event, we all walked away tired but inspired. At eXtreme CRM, Rockton announced Connect (http://www.rocktonsoftware.com/Connect/Index.aspx), our new product offering for CRM, as well as attended the activities.


Before the sessions even started, four team members took part in the App Challenge, and a couple others went to the Click Dimensions Boot Camp which were both offered as pre-event activities. The App Challenge was an opportunity for developers to create & build an application from start to finish. I heard the App Challenge was a quite intense 24 hours (or so) of brainstorming, learning, and creating. The 4 teams of developers showcased their projects during the morning session on Tuesday. The Click Dimensions Boot Camp was packed with people and information. It was only eight hours so we, in sales and marketing, had it easy compared to the developers.

Monday morning, Rockton headed out to sessions of eXtreme CRM! We attended every track available, so we certainly had our bases covered. The expo hall was buzzing with activity between sessions. It could have been because that was where the coffee was served, but I think it was also the draw of all the knowledge and information available.

My favorite session was Gamification in the Contact Center. I don’t work in the contact center and I won’t be programming games for our CRM system, but who wouldn't want to find out if that is a real word or not? Truthfully, I’m not a gamer, but I was curious about this topic and where it fits into the business world. At the most basic level, Gamification provides ways to increase employee engagement and ultimately productivity, while one is doing routine and even mundane activities. I liked the focus on finding ways to inspire, motivate, and/or reward an individual’s sense of purpose or accomplishment in our day to day activities.  It seemed to fit in with today’s concept that technology can be used to make everyday actions a little bit better, easier, and fun!


eXtreme CRM was the perfect place to launch our new CRM product, Connect, and we are ready to be a part of it all!

Before eXtreme CRM, Rockton was excited! Check it out!