Experience Rockton's Convergence Booths Through the Years

Written By Kelli Sexton,
CEO of Rockton Software

When Rockton Software started showing up at Convergence, we had one goal: make the biggest impact possible. In the sea of third-party Microsoft Dynamics GP ISVs, we were small. We recognized that our market niche was much more horizontal than many other ISVs–our products benefit nearly all Microsoft Dynamics GP customers. Therefore, we didn't want any to pass us by. It also helps that our biggest champion, Rockton President Mark Rockwell, majored in Theatre in college, and was able to see our booth as an actual stage to promote our company and our products.

Initially, our themes revolved around our name Rockton Software. The first theme, Rockton Rocks like a rock star, we were able to get Rockstar Energy Drinks to supply us with our giveaways.  We followed the next year with good old-fashioned rock n roll, with Mark donning the Elvis attire and the gals in poodle skirts. We went back to the rock ages with our caveman theme.  Then there was “The Rock” theme that tied us to being prisoners in Alcatraz. Our main theme has always been how can we have fun, attract attention, and get our prospects to stop by and find out more.

All in all, our themes have been phenomenally successful.  But then we hit a bump in the road . . . we began questioning whether the effort to produce an entertaining and eye catching, thematic booth was worth the time, cost, and investment. Or were we better off doing a more standard booth and focus our energy on building the rest of the business outside of the trade show booth? In the end, we decided on building a booth that we could use for a number of years, but still reflected our overall culture of dedication to fun and customer service. That’s when we decided to create the Bar Theme, which is our current theme. This came about because I tend to think of Rockton like the TV show Cheers, “where everyone knows your name, and they’re always glad you came.” With that being said, we hope you feel welcome and at home in our booth; so this year, feel free to pull up a chair and stay awhile!

Experience Rockton Convergence Booth Themes Throughout the Years:

2005: Rockton Rocks like a Rockstar! in San Diego

2006: Rockton Rocks Around the Clock with the 50s and 60s in Dallas

2007: Bedrock Rockton, Flintstones Cavemen, in San Diego

2008: Like a Rock Rockton, Jailhouse Theme, in Orlando

2009: Wyatt ERP, Cowboy Theme, in New Orleans

2010: Pirate Theme, in Atlanta

2011: Viking Theme, in Atlanta

2012: Cheers!, Bar Theme, in Houston

2013: Cheers!, Bar Theme, in New Orleans

Don't forget to Meet the Rockton Team Before Convergence 2013!


Leave a comment, and tell us which is your favorite! We would love to know for the future!