Rockton Software's Social Media Strategies

Written By Nicole Sexton, Social
Media Coordinator at Rockton Software

Social media is becoming more valuable to businesses every day. Rockton implemented social media strategies in April of 2012. We began by creating different social media profiles: Twitter, LinkedIn, YouTube, Blogger, Facebook, and Google+. We also have become contributors to the ERP Software Blog and CRM Software Blog. Here are some of our social media strategies:

• Blogger: We post at least two blogs each week. These can be fun posts or more technical blogs, but they deal with either a Rockton Product—SmartFill, Omni Price, Auditor, Dynamics GP Toolbox, or Dynamics Report Manager—the Microsoft Dynamics Channel, Rockton events, etc. 
• Group Blogs: When posting on group blogs, ERP Software Blog or CRM Software Blog, we alternate by posting on one each week, meaning we post on each blog twice a month.
• Website: We have Rockton’s blog posts www.rocktonsoftware.com on our website.
• Twitter: On twitter, we retweet and join conversations; we also post links to our blogs and YouTube videos. 
• YouTube: We have set up on YouTube Channel to have links to other social media sites that we post on, and we also created different playlists; these playlists group together related videos, such as demos. View Rockton’s YouTube Channel by clicking here. 
• Newsletter: We added a Social Media Highlights section to our newsletter, so if anyone who reads our newsletter missed a blog, then they can see our highest viewed that month.

Before beginning to use social media, Rockton would not have come up in the top 8 searches of Google when searching "Rockton" because of the city: Rockton, Illinois.  It currently comes up 2nd, which is a huge improvement to where we started/

These were just a few social media strategies that we have in place. It isn’t perfect, and it is always changing. But, it has definitely helped our ranking in Google/Bing searches. If you want to swap social media tips, feel free to email me at nicoles@rocktonsoftware.com.

You can also follow us on Twitter at https://twitter.com/RocktonSoftware!